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The Company Pandora on The Czech market in 2010-2014
Šlejharová, Veronika ; Shavit, Anna (advisor) ; Koudelková, Petra (referee)
Bachelor thesis The Company Pandora on The Czech market in 2010-2014 deals with the company PANDORA and its marketing strategy and communication forms, which the company applies on the Czech market. It also describes the entry of the brand on the Czech market and compares it with its directly competitive brand Trollbeads. Next section is devoted to a description and analysis of the main tools of communication mix which the brand utilized within its communications during the specified period. The last section is devoted to quantitative research that was conducted to obtain information on the status of PANDORA on the Czech market, purchase motives and loyalty of its customers. The conclusion of this thesis is a detailed description and analysis of the marketing activities of Pandora partly supported by research results.
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The Company Pandora on The Czech market in 2010-2014
Šlejharová, Veronika ; Shavit, Anna (advisor) ; Koudelková, Petra (referee)
Bachelor thesis The Company Pandora on The Czech market in 2010-2014 deals with the company PANDORA and its marketing strategy and communication forms, which the company applies on the Czech market. It also describes the entry of the brand on the Czech market and compares it with its directly competitive brand Trollbeads. Next section is devoted to a description and analysis of the main tools of communication mix which the brand utilized within its communications during the specified period. The last section is devoted to quantitative research that was conducted to obtain information on the status of PANDORA on the Czech market, purchase motives and loyalty of its customers. The conclusion of this thesis is a detailed description and analysis of the marketing activities of Pandora partly supported by research results.
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Comparative Analysis of WebArchiv of the National Library of the Czech Republic and Foreign Projects
Kupcová, Pavla ; Římanová, Radka (advisor) ; Bratková, Eva (referee)
(in English) The topic of the diploma thesis is to compare the WebArchiv with selected foreign Web Archives, which are responsible for preserving the national cultural heritage. The introduction briefly explains the history of Web Archives and typology of harvesting. Next parts deal with the history, legal aspects of archiving, selected types of harvesting, Web resources, systems, accessing and evaluation the Czech (WebArchiv), Australian (Pandora) and British archive (United Kingdom Web Archive). The text continues with an evaluation of the selected archives that mentions strong and weak properties and possible solutions. In conclusion, outlines the problematic aspects of archiving, which must be addressed in the future. [Author's abstract]
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